People, Culture & Employee Experience For Startups, Scaleups & Growth Companies.
Fractional Leadership | Strategy Consulting | OnDemand Service Solutions



Specialising in helping startups, scaleups, and growth companies achieve their goals when they cannot justify or afford to appoint a permanent leadership team.
As seasoned professionals, we work closely with you to create customised solutions that deliver results.
For smaller startups, we have designed a selection of OnDemand Service Solutions that include subscriptions, workshops and courses to support you in growing your business.
HOW CAN WE HELP YOU?
Assisting businesses in attracting, acquiring, and retaining top-tier talent by optimising recruitment strategies, enhancing employer brand narratives, and implementing effective employee engagement initiatives.
Talent

Supporting companies undergoing high-growth phases, such as mergers or acquisitions, by facilitating cultural integration and change management processes.
Culture

Streamline internal communications to ensure transparent, clear, and consistent messaging, improving employee satisfaction and productivity.
Communications

People Experience considers every step of the employee journey. Understanding motivators and the stickiness that ensures your people remain.
Experience

The things that matter to your people- the community within your organisation. Covering DEIB (Diversity, Equity, Inclusion, and Belonging), ESG (Environmental, Social, and Governance), and Wellness Initiatives to create inclusive, sustainable, and thriving workplaces, driving long-term success and impact.
Community

WHO?
Aylin Abdullah, Founder
With over fifteen years of deep and broad expertise in People and Talent, Aylin Abdullah specialises in addressing business challenges across People Attraction, Acquisition, Retention, Internal Communications and Employer Branding.
Aylin has held key roles at companies like Compare the Market, Arm, Diversity-X, Scandit, and River Island, driving significant growth and enhancing employee satisfaction.
Driven by a passion for transforming the world of work, she founded the Human Collective, a community of seasoned professionals who share her vision.
Aylin is a Non-Executive-Director for several scaling companies and offers fractional Chief of Staff support, covering Culture, People, Communication, Leadership Management and Neurodivergence Burnout Coaching.
Additionally, Aylin has partnered with industry leaders to complement her offerings with services in Business Operations, Wellbeing, DEIB, and ESG, effectively driving cost-efficient, sustainable change in your business.


WHAT PEOPLE SAY
Real Results, Real Success
Dedicated to creating lasting and rewarding relationships with partners- check out what people have to say about working with me.
Chief People Officer
"I wholeheartedly recommend Aylin for any position requiring creativity, leadership, and a deep understanding of talent. While we were working together, Aylin flexibly molded her skills and energy into no fewer than 3 different roles, adapting and changing to our ever changing needs in a hyperscale organization. She never wavered in her optimism, energy and positive attitude to every challenge thrown at her. She consistently demonstrated exceptional creativity, strategic thinking and a remarkable understanding of how to create, build, and maintain a talent brand."
VP of Communications
"Aylin is one of the most passionate, creative and human-centered professionals I've worked with. She is a strategic thinker, and understands how to create people/HR objectives that support business goals. She focuses on delivering 100% for her stakeholders, and will also provide constructive challenge when needed. Overall Aylin is a joy to work with and have on your team!"
VP of Sales
"Collaborating with Aylin is a rewarding experience. Her exceptional stakeholder management skills foster positive relationships, while her creativity brings innovative solutions to the table. Aylin seamlessly navigates change with adaptability, ensuring projects remain resilient. Adept at conveying ideas, she creates a harmonious working environment. Her balance of creativity and practicality makes her a valuable asset, contributing significantly to project success. Aylin's dedication to excellence shines through, making her a standout collaborator in any dynamic work setting."